Hims & Hers Expands Nutrition Support to Fuel Customers’ Weight Loss Journeys

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Hims & Hers Expands Nutrition Support to Fuel Customers’ Weight Loss Journeys
To help its customers stay on top of their protein and nutrient intake and simplify access to the critical nutrition support they need, Hims & Hers announced its customers will now be able to have meal replacement bars and shakes delivered directly to their doorstep, representing the brand's latest commitment to taking care of its customers’ health holistically. (Photo: Business Wire)
To help its customers stay on top of their protein and nutrient intake and simplify access to the critical nutrition support they need, Hims & Hers announced its customers will now be able to have meal replacement bars and shakes delivered directly to their doorstep, representing the brand’s latest commitment to taking care of its customers’ health holistically. (Photo: Business Wire)

Continuing to strengthen its comprehensive weight loss offerings, Hims & Hers’ addition of daily meal replacement bars and shakes is the company’s latest step in helping its customers reach – and maintain – their health and wellness goals

SAN FRANCISCO, November 21, 2024–(BUSINESS WIRE)–Hims & Hers Health, Inc. (“Hims & Hers”, NYSE: HIMS), the leading health and wellness platform, today announced that Hims & Hers customers will now be able to supplement their treatment plan with daily meal replacement bars and shakes to support them on their comprehensive weight loss journey.

Hims & Hers is elevating its offering to supplement the comprehensive, individualized weight management plans, designed by doctors, that take every aspect of the customer’s health into account. Licensed medical providers on the Hims & Hers platform work with individuals to develop personalized plans that prioritize every element that impacts their weight, including movement, sleep, behavioral and psychological support, medication, and nutrition.

Starting at $110 per month, Hims & Hers customers can have convenient, nutrient-packed meal replacement bars and shakes delivered right to their door through the Hims & Hers platform. These delicious nutrition supplements from Hims & Hers, developed by registered dietitians and nutritionists, are built to complement each individual’s weight loss plan, especially those patients losing weight on GLP-1 medications. A subscription for meal replacement bars or shakes includes nutritional guidance, weekly meal plans, and recipes.

“For an individual’s weight loss goals, the most effective plans are ones that are holistic and sustainable in nature,” says Dr. Jessica Shepherd, Chief Medical Officer for Hers. “Keeping up with nutrition is critical to a sustained weight loss journey, but can be difficult to stay on top of. Our priority is to support each of our individual customers by making it easier for them to get the comprehensive care they need.”

Meal replacements are an important source of support for individuals who are trying to lose weight. The protein-packed bars and shakes can help customers feel fuller for longer and aid them in achieving a more consistent, accurate calorie intake, while getting enough high-quality protein and nutrients to maintain lean muscle mass.

While meal replacement bars and shakes are meant to complement an individual’s balanced diet and not to be consumed as their only nutritional intake, one clinical study showed that an individual getting 60% of their daily energy intake from meal replacements had the greatest beneficial effect on weight loss when compared to only eating regular food.1

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